Germany’s leading travel company, TUI Deutschland GmbH is to host an important leg of the TUI Erleben Tour Südafrika (“Experience South Africa”) in Cape Town in early February 2010. The mega familiarisation trip is a joint South African Tourism and TUI trade campaign that will serve as an opportunity to engage high profile German retail agents in the Western Cape’s most prized tourism offerings.
TUI Deutschland is a wholly owned subsidiary of TUI Travel PLC, the world’s biggest tourism company and aggressively sells South African packages in the German market. With more than 20 percent market share, this leading German tour operator covers the entire holiday spectrum from premium through to individual and budget packages. TUI Travel PLC is listed on the LSE and is represented in 180 countries, catering for over 30 million clients.
Between August and October 2009 more than German 2 500 travel agents participated in a rigorous selection process to qualify for some 100 strongly contested seats on the mega-familiarisation trip to South Africa. Highlights of the planned tour (31 January -7 February 2010) include a two day safari experience in the Eastern Cape and a four night stay in Cape Town and the Western Cape. An exclusive ‘travel mart’ will also encourage South African partners to engage meaningfully with the 100 top TUI travel agents in round robin fashion in Stellenbosch. The trip is set to culminate in a private gathering at one of Camps Bay’s trendiest venues with TUI management, an international media contingency and some of the destination’s most respected tourism heavyweights in attendance.
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